3. Expensive tool. It is as good as it gets. Ahrefs has a hard time competing with SEMRush’s intuitive and comprehensive audit results. Mangools vs. In diesem Leitfaden werden wir die Vor- und Nachteile von Semrush vs. Compare Moz Keyword Explorer vs. Semrush offers an incredibly powerful all-in-one platform to manage your search and content marketing strategy under one roof. Because of that, they have been able to take advantage of some forward thinking user design. I like the Ahrefs site audit tool better though. I don't plan on using Moz at all, I used to use it but to me SEMRush can accomplish all of it in one tool. It helps users to calculate potential traffic, generate new keyword ideas, and analyze their website’s ranking potential. Compare price, features, and reviews of the software side-by-side to make the best choice for your business. Overview of Ahrefs, SEMrush, and Moz. You can sort and filter these by search volume, keyword difficulty, SERP features, CPC (cost-per-click) data,. 230K subscribers in the SEO community. The user interface of Ahrefs is better, whereas Semrush offers the most accurate data and is a perfect tool for backlink analysis. Of course, SEMrush is not without limitations. There are many factors influencing the SERP, especially if you are not #1, with the location. Furthermore, if Moz is not great for expert SEOs/marketers who need a lot of data and are very comfortable taking that data and pulling out actionable insights from it. Standard: $199 per month when. Moz vs. Ahrefs and Semrush pricing Ahrefs. They were a go-to for keyword research, but SemRush’s and Ahref’s new tools have surpassed theirs. 95/mo - $449. Ubersuggest is a budget-friendly option that provides basic keyword research. 95/month. 95/month; Business Plan: $449. And there’s more. ' As with SEMrush, this tool coughs up. Go to On Page SEO Checker. However, the biggest issue with Moz is the lack of reporting compared to Ahrefs and SEMrush. Semrush is used by more than 10 million people worldwide and it has over 20 billion keywords in its arsenal. Most results were’s surprising. Incentivized. The Keyword Magic Tool will be your best friend. 4/5 stars with 396 reviews. Mangools is one of the most affordable, high-quality suites of SEO tools you can find, making it ideal for bloggers and small businesses. Using these tools, you can track SEO ranking, do keyword research, find and monitor backlinks, conduct competitor analysis, and do much more. T. Moz’s primary strength here is that the free version of its tool offers more keywords than SEMrush. Find out why SEOs love Ahrefs and learn about the unique things only Ahrefs can do. Semrush data now comes from 5X more sources which directly. If you’re shopping for a new tool that lets you get insight into how you’re doing. Out of these 4: ahrefs: best for backlink analysis and link building. Ahrefs. Moz vs. Ahrefs gives you what you need, no extras. However, Moz does offer a free version of its tool, which may be sufficient for basic SEO tasks. Additionally, there are discounts when you commit for a year. Keyword research; On-page optimization; Link Explorers; Site crawling . Moz offers a generous 30-day free trial. SEMRush, in my opinon does it better and saves you more time. Semrush’s traffic analysis is based on the number of keywords a site ranks for and an estimate of how much traffic each keyword will bring. After that, their plans start at *$99/month for their Standard Plan, which will allow you to run 5 campaigns. We will compare these. Giriş yap. Great if you want more data, especially backlink data, or are working on a large site or have specific use cases. Moz offers a wide range of SEO tools, including keyword research, link building, and site optimization. SEMrush has a modest set of tools as well, so I would recommend SEMrush for a company with some money to spend, Ahrefs for those with lots of money to spend, and SpyFu for the startups and small businesses. Moz Pro could also use some improvement with its keyword tracking tool. Whether you’re using it to improve the SEO of your posts. Apart from Ubersuggest (acquired by Neil Patel in 2017), all the three tools have been around for some time — Moz (2004), Semrush (2008), and Ahrefs (2010). However, while Moz is a very comprehensive SEO platform, Semrush still has it beat in terms of the number of features it. Ubersuggest doesn't have a great reputation as far as I know, and I don't think Moz has great data either. Hands down Semrush is one of the best SEO tools. Ahrefs Vs SEMrush Vs Moz: Pricing and Value. Data Study: Comparing Semrush Keyword Difficulty to Other SEO Tools. To prove our score is the most accurate on the market, we ran a study between our metric and four other keyword research. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. BrightLocal. The more keywords you rank for, the more searches they get each month, and the higher you rank for them, the higher your organic traffic score. SEMrush, Ahrefs and Moz ranked second, third and fourth among the easiest SEO tools to use, in that order. Unfortunately, Ahrefs recently switched over to usage-based pricing. Combo Ahrefs and Semrush. Ahrefs shows the keyword’s difficulty is 67. Affordable plans: Compared to Semrush, Moz offers more affordable subscription plans. [Score: 2-1 in favor of Semrush] EXCLUSIVE OFFER. It offers a complete set of tools, including keyword research, on-page optimization, link building, content marketing, and more, to assist businesses in making the most of. Risorse. 95 a month. وشملت رؤى الخبراء. وشملت رؤى الخبراء. Ahrefs. SEMrush is better suited for typical internet business, whereas Moz has more in-dept local SEO features. Semrush has 20 billion keywords for Google in its database, where Ahrefs has 10. A subdomain is an extended part of your domain name that’s built for a specific purpose. On KWFinder, it’s 46, and on SpyFu – it’s 36. Conclusion. Here’s how Ahrefs is rated on these sites: G2Crowd – 4. The “priority score” feature for a keyword is available in Moz and not in SEMrush. Overall winner: Similarweb. The classic how-to guide has been. Pro Tip: Check out our comprehensive post on SEMrush vs Ahrefs for a detailed analysis and comparison of these popular SEO and digital marketing tools. I have split test SEMrush and Ahrefs on my own sites to see which comes closer to estimating traffic and Ahrefs has come out on top. SEMRush is like driving a BMW, Moz (and AhRefs to generalize) are like driving a Honda, both get you where you need to go, both more or less do the same thing. Ahrefs Tops in Keyword Research. Try SEMRush For Free:. 5. Moz, SEMrush, and Ahrefs are all excellent SEO tools that offer a range of features and capabilities to help businesses and digital marketers improve their SEO efforts. You can also check if there’s a more popular topic (traffic-wise) that you could go for instead. The ease with which you can obtain the data. Semrush and Moz are two SEO powerhouses that offer compelling content marketing tools, each with distinct features catering to diverse needs and industries. Plus, it crawls 40 million new webpages. Majestic. The service comes with a 30-day money back guarantee. In this article, I’ll put Semrush and SpyFu to the test and help you decide which SEO tool is better suited for competitor analysis. SE Ranking checks all 3 options, whereas Moz checks only 1 — the first one. Semrush has numerous solutions for all kinds of businesses - big or small. And if you run an SEO agency or want an enterprise-level tool, Serpstat is also on the more affordable side. ca has a domain rating of 67 on Ahrefs whereas Moz reports 18 (DA). Give a quick Google search on the terms 'Best SEO Tools' and you are bound to find articles featuring one or all of these tools - Semrush, Ahrefs, Moz, and SpyFu. It has the largest backlink database in the industry and provides in-depth analysis of backlink profiles and backlink metrics such as the number of unique linking domains and the total number of backlinks, linking root. A ranked order of Ahrefs, Semrush and Moz by keyword ranking size of 51 domains in May 2022. The feature sets of these three SEO tools – SEMrush, Ahrefs,and Moz – are pretty similar to one another, though each has a unique way aboutproviding real organic traffic generating results. Resurser. Here are the key differences between Semrush and Moz. Ahrefs Vs Semrush Vs Moz Ahrefs. Ahrefs and Semrush both beat Moz here, because they offer traffic estimates while Moz doesn’t. They have a huge keyword database with 19. Overall, the better SEO tool is Semrush. Net. Moz Pro vs Semrush. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. It lacks some of the the more in depth features for more extensive SEO such as the backlink gap and keyword gap analysis offered through SEMrush. Verilerimiz. As of writing this article, Ahrefs has 3 billion pages in its index. Semrush is a leading all-in-one SEO platform that has over 55 tools for Competitor analysis, Keyword research, Rank tracking, Content and Technical audits, On-page and Backlink analysis, white-label reporting, and in-depth PPC analysis. I started using the tools to see which one is best and noticed that some. Breadth. trainingMangools is one of the most affordable, high-quality suites of SEO tools you can find, making it ideal for bloggers and small businesses. Includes keyword research for YouTube, Amazon, and Bing. g. However, Ahrefs stands out with plenty of unique features. 95 per month. But at least according to my small test, it’s a little bit behind Moz and Majestic in terms of. Ahrefs. Plus if you are on a budget, the Semrush team is giving my readers an exclusive 14 day free trial for you to get access to world class data without the expensive fee. Alternatives. com to host your blog. Moz delivers instant information, and it seems more comprehensive and better organized. Understand your keyword’s traffic potential by looking at how much organic traffic the top-ranking page gets. By Ahrefs; Located in SINGAPORE; Founded in 2010; Semrush. Discover the strengths and weaknesses of SEMrush, Ahrefs, and Moz to find the perfect keyword research tool for your SEO strategy. In short, the verdict for MOZ vs SEMRush vs Ahrefs The good thing about MOZ. My Favourite Semrush Alternative. 6. It does not show you an in-depth analysis of backlinks. yoursite. Get insights into Traffic Potential and Parent Topic for any keyword. Moz vs SEMrush pros & Cons. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. You can plug in a keyword and it will look for the best content in that search, analyzing each result for things like traffic,. MOZ - Good balanced toolset covering content, offsite, and technical SEO considerations. The intrusive nature of popups and widgets aside, Ubersuggest’s UI is smooth, minimalistic, and user-friendly. Each tool has its own pros and cons, and the best tool for your needs will depend on your specific goals and budget. Semrush has 3 pricing tiers: Pro Plan: $119. Social Media and PPC: SEMrush offers social media management and search ad features, while the other two do not. )Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. They are. based on preference data from user reviews. Both Ahrefs and Semrush offer comprehensive customer support, but Semrush takes a slight edge with the inclusion of phone support. Cost: Ahrefs is generally more expensive than Moz, with plans starting at $99 per month compared to $99 per year for Moz. If you’re a big enterprise then SEMrush is the ideal solution for your business. Ahrefs and Semrush tend to find mostly all of the same good links. SEMrush lets you check your organic traffic data and ranking backward in time by a month. Alyssa O'MaraOwner. Both Ubersuggest and SEMrush are incredible tools for soaring rankings, measuring performance, and learning from competitors. Ahrefs provides a 7-day trial for $7, while Semrush offers a 7-day free trial. Long Tail Pro. Semrush. SEMrush kiểm tra vị trí top 100 trên mọi gói, Ahrefs chỉ. Ahrefs SEO Software (639 Ratings) 86% The SW Score ranks the products within a particular category on a variety of parameters, to provide a. Semrush vs. Understand your keyword’s traffic potential by looking at how much organic traffic the top-ranking page gets. Serpstat vs SEMrush: Background. "Gives me very appropriate data for keyword research. Moz Pro has, on paper, the same tools that Semrush. SEMrush vs. Araçlar. It’s no surprise that Ahrefs grabbed the second spot on. In this article, I'll put each of these tools under the microscope and help you decide whether it's. g. 1. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. Winner: Semrush. Semrush Overview. 1. Steep learning curve. . You also get all of its features with every plan, unlike some other premium tools. Ahrefs and SEMrush have a little learning curve, and it might take a few days before you can start to use them to the fullest. What we found surprised us. Discover “breakout” keywords. SEMrush Competitors: SEMrush vs Moz Pro Vs. GrowthBar is a newcomer on the block. 1. Being a digital marketing consultant, I recommend Ubersuggest as the better SEO tool as it’s a free tool, and the premium version’s price is reasonable when compared to the other two. So rather than creating another tedious side-by-side comparison of features, we’d share some valuable features that you’ll only find in Ahrefs. SpyFu – Pricing Semrush pricing. Let’s start by reviewing their competitor analysis features. You can sign up for SEMrush here. It is already the biggest database on the web, and it’s growing steadily. It’s hard to deny that both Moz and Ahrefs are amazing tools in their own right. It just launched within this past year. Ahrefs is designed to process lots of data in a short period of time. It was founded in 2008 as a Firefox SEO extension called SEO Digger, which was later renamed SeoQuake, and then became Semrush. Mangools = A lower cost alternative that integrates data from multiple SEO tools (not Ahrefs as they don't allow that. Serpstat doesn't offer any SMM tools. Obtain step-by-step instructions for your website optimization. Pricing Plans: Surfer SEO's pricing starts at $29 per month, while Ahrefs' pricing starts at $99 per month. The tool offers marketers with solutions for SEO, keyword research, PPC, SMM, Content Marketing, Competitive Research, Campaign Management, PR, and Marketing Insights. Keyword Research: Semrush wins this round based on the number of features it offers. They all offer a variety of pricing plans, so it can be difficult to decide which one is the best fit for your business. However, they each differ slightly in the tools that they. Semrush’s pricing starts at $129. Moz includes the search volume information within the keyword tool. Moz vs SEMrush vs Ahrefs: Ahrefs is arguably better at backlink analysis and tracking compared to Moz and Semrush. Ahrefs. Semrush, Ahrefs und Moz sind die drei besten SEO-Tools auf dem Markt, mit denen Sie Keyword-Recherchen und Wettbewerbsanalysen durchführen, SEO-Rankings verfolgen, Backlinks überwachen und vieles mehr. 1 Semrush Key Features: 5. 8. 5% of all analyzed URLs — more than any other tool. For example, the most expensive Ahrefs plan (Agency) is $999/month. Le prix est une considération essentielle lors du choix d'un outil de SEO. Or you can upgrade to their Medium, Large, and Premium plans for *$179/month, *$249/month, and *$599/month respectively. In fact, Semrush has the largest keyword database in the industry (over 20 billion keywords) and you can easily obtain thousands of keyword variations for your target keywords. If you do a search and someone next to you does the same search, chances are the order will be different. 3. With their Keyword Magic Tool, you can enter a seed word and get up to 2 million keyword suggestions. You can even make the 7 day trial permanent if you get a virtual credit card every week. Moz, it’s evident that SEMrush is the clear victor. Ahrefs – Best for advanced SEO professionals; Moz Link Explorer – Detailed referring domain analysis ; Semrush – Great for large SEO projects; Majestic – Affordable option for backlink. Semrush. Moz Pro rates 4. Semrush offers three distinct plans you can choose between depending on the size and demands of your business: Pro – Suitable for novice marketing users and small in-house teams at $129. Vår data. Prezzi Enterprise. The results can be downloaded as a CSV, and are also available on the dashboard. SEMrush visualizes its data in a far more user-friendly way. These tools do much more – Keep in mind Semrush, Ahrefs and Moz execute so many other overlapping SEO tasks. Semrush vs. My advice is to put their tool to the test in those 7 days and see how much value you’re getting compared to some of the lower-priced tools on this list. Ahrefs offers a 7 day trial for just $7, whereas SpyFu doesn’t offer a trial, although it does have a 30-day money-back. These tools allow its users to conduct detailed keyword research, check SEO rankings, oversee…SEMrush Starting Price: $99. In terms of keyword data, Ahrefs claims to have data on 11. Semrush offers comprehensive international market support, while Ahrefs operates on a credit-based system with limited API access. These include a. Full review:. Let see which tool between Ahrefs vs SEMrush vs Moz Pro excels in this category. 95 per month SEMrush vs. 10. Ahrefs is a tool for keyword research. If you are an SEO professional or run an agency – Ahrefs is the best Semrush alternative. SEMRush is a great competitor tool but is a bit weak on the "SEO Campaign" side of things, where you can track specific rankings and onsite issues, etc. Screaming Frog is different than a tool like SEMRush. Search engine optimisation and all its wider facets. You Need Fewer Backlinks. rankingCoach using this comparison chart. It is definitely a SEMrush competitor. Ahrefs'. Ahrefs allows you to search for a keyword and get instant results, which is important when you need to gather data and compare keyword. . Collect ideas on strategy, content, backlinks and more. Ok here is a quick analogy. You can manage virtually every aspect of digital marketing from the. Semrush offers a 16% discount if you pay in advance for a year. They all start at about 100 bucks per month. 3/5 stars with 72 reviews. ). Ubersuggest vs Semrush: Pricing. Semrush vs Ahrefs. Standard: $99/mo; Medium: $149/mo; Large: $249/mo;. Moz vs SEMrush vs Ahrefs: Ahrefs is arguably better at backlink analysis and tracking compared to Moz and Semrush. Ahrefs is one of the leading dofollow backlink analysis tools for professional SEOs that gives an in-depth look into the link profile of any website or URL. There is not a huge difference unless the analysis is for a competitive niche. The “how to” title. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. Simplicity of Use. Overview report in Keywords Explorer. Of course, SEMrush is not without limitations. SE Ranking tiene el indicador que llaman KEI, el cual. Semrush provides full access at the Guru level ($229 per month), while Ahrefs provides it to Enterprise users at $999 per month. Apart from Ubersuggest (acquired by Neil Patel in 2017), all the three tools have been around for some time — Moz (2004), Semrush (2008), and Ahrefs (2010). Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options. 95 per month for the Business plan. Keyword Database. Moz. Semrush Pricing Plans: Semrush offers the following three pricing plans. Yoast SEO is cheaper than Ahrefs. Give a quick Google search on the terms 'Best SEO Tools' and you are bound to find articles featuring one or all of these tools - Semrush, Ahrefs, Moz, and SpyFu. Ubersuggest, on the other side, doesn’t require you to spend any time learning the tool. Moz. Well-known tools like Semrush and Ahrefs work by scraping search engine data. Guru – Suitable for SMEs, marketing consultants, and growing agencies at $249. The difference in price (around $20 per month) is actually fairly reflective of the difference in these numbers. You can get free access to Ahrefs tools & data by using Ahrefs Webmaster Tools. Moz Pro. SEO Tools Showdown: Semrush vs Ahrefs vs Moz vs Spyfu; 14 Best SEO Tools to Boost Your Search Traffic; 7 Best Traffic Analysis Tools; 9 Best Backlink Checker Tools; Chrome Extensions for SEO; Recommended Local SEO Resources. SEMrush is also good but I don't like SEMrush personally due to many reasons such as data accuracy, and limited functionality. Company Details. Although they do focus on SEO (especially keyword research). With the increasing costs of acquiring backlinks, this is a huge benefit. Product Ratings. Moz vs Semrush Moz vs Ahrefs Moz vs Raven See All Alternatives. Ahrefs is popular for its backlink analysis and site auditing capabilities. RankIQ vs. Moz Pro. The Keyword Magic Tool will be your best friend. And when we compared the GKP against the top tools, we found that the GKP generates 98. Semrush also includes traffic analytics and Market Explorer as an add-on, which offers a more detailed picture of the website’s traffic. SpyFu vs. That being said its a bit too spread with most of its tools feeling unfinished or missing something, but you will find tools for almost every marketing task. Extended Semrush trial >. Semrush is an all-in-one digital marketing toolkit designed to help users with SEO, PPC, social media, and content marketing. As I’m setting up SEO and content marketing for AllFactors I’ve been testing a bunch of SEO tools and doing SEO tools comparison. Ahrefs vs. 95 per month with a seven-day free trial, including a 16% savings for annual billing. Ahrefs start at $100 per month for Ahrefs Lite and scale up to $1,000 per month, though their cheapest plan is a lot less limited than the beginner plans for the other two services. Ahrefs is More User-Friendly. Vous ne voulez pas surestimer votre budget. You’ll have to pay to use it. Semrush, an all-in-one SEO software giant, has several different tools to help you conduct keyword research. 95 per month, and the Business plan costs $399. 25, 2023 by Favour Chinaza Moz vs. 4. A comparison of Google Search Console, Ahrefs, Semrush and Moz for the average number of ranking keywords or keywords registering at least one impression among 51 domains in May 2022. You can’t go wrong taking them up on their 30-day free trial, that’s a lot of time to put Moz Pro to the test. Serpstat standout for its affordability. Tools like Ahrefs, the top Semrush competitor, compete with Semrush across all feature categories. After 15 years of using them, I explain the reasons to use (or not use) each one. The only significant downside we can think of is that among Ahrefs vs SEMrush vs Moz, SEMrush only provides data for Google exclusively. With the help of Semrush, we empowered every single marketing team within the university to do what was done for the central sites. Semrush vs. This gives you incredible tools to manage both on-site and off-site. You’ll know quickly when to make pivots because the data will let you know errors right away. In fact, my list of Ahrefs alternatives mentions quite a few of those rank trackers since it's one of the tools a lot of people turn to Ahrefs to use. 14 Unique Things Only Ahrefs Can Do. Both the tools are efficient in competitor analysis. Visit Website. Semrush is the proper software for startups. Kaydol. You can sign up for Nightwatch’s 14-day free trial and test out all the key features. This is obviously a slight advantage because the access price is identical to that of Ahrefs. Here are 10 comparisons these professionals highlighted regarding Ahrefs and Moz as domain authority checkers: Ahrefs Has the Edge With its Visuals and Trend Tracking. As such, it’s not a beginner. Semrush’s Pro plan is pretty much on par with Moz and Ahrefs. A major difference between SEMrush vs Moz is that Moz gives you ranking data based on Google, Bing and Yahoo's search results, while SEMrush only gives access to Google data. Since we were comparing the same set of domains across the tools, this means that Ahrefs, Moz, and Majestic are missing more data than Semrush in their backlink analyses. It was founded in 2008 as a Firefox SEO extension called SEO Digger, which was later. 7. Selain itu, banyak orang yang menggunakannya. Others, like AccuRanker and Screaming Frog, compete with individual Semrush tools. Moz Pro. SEMrush has a policy similar to Ahrefs, and the most affordable package starts at 99. Semrush adds updates and features regularly, but Moz does it rarely. Also loaded with a ton of other tools for paid, SEO, content and social - most of which are not used by the majority of their users. Thanks a lot, Semrush, Ahrefs and Moz! Spoiler: My incredibly small keyword ranking sample painted Ahrefs in the most favorable light, followed by. Step 3: Prioritize your keywords. This other website has a domain rating of 31 on Ahrefs but only 14 on Moz. Overview report in Keywords Explorer. Optimize your local SEO. However, Ahrefs stands out with plenty of unique features. SEMrush vs Moz: Competitor Analysis. SEMrush offers multiple SEO plans, including: Pro: The pro plan is designed for new businesses and small teams and includes 5 projects, 500 keywords to track for technical SEO, 10,000 results per report, keyword research, site audit, competitor analysis, advertising for Google search console and social media tools all for $199. Wrapping up. 8. The Winner: Ahrefs. In one study, users ranked these tools in order of simplicity. SEMrush. Ahrefs vs SEMrush vs Moz Detailed. After that, the least expensive “Pro” plan is $99. There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz. Semrush, on the other hand, offers a plethora of features. Moz is an advanced SEO toolset and its pricing starts at $99/mo which is backed by the largest community of SEOs whereas Semrush is an all-in-one SEO toolkit and its pricing starts at $129. Here’s how Ahrefs stacked up against Moz. Overall, Moz is a great SEO tool for bloggers and online businesses. The SEO tool comes with features that meet. Simplicity of Use. Semrush is huge, but Ahrefs blows them out of the water. However, it still offers a number of useful features, including keyword research, backlink analysis, and site audits. In this article, we will compare the pricing plans of Moz, SEMrush, and Ahrefs. Having read my guide now you realize that SEMrussh premium cookies are a pure waste of time and definitely not worth the trouble. In fact, Moz has come up with many SEO definitions digital marketers continue to use, including domain authority (DA), 10x content, and pogo sticking. Ubersuggest. In this Lightspeed vs Shopify comparison, we test two popular ecommerce and POS platforms. The UI much is better too. Undoubtedly, age doesn’t matter, but experience with SEO does. Create content. It offers enough free tools to get started and the premium version is jam-packed with valuable features. SEMrush is more like a feature creep, instead Ahrefs puts all data and features more intuitive and usable together. Its 5-tool suite includes KWFinder, LinkMiner, SiteProfiler, SERPChecker, and SERPWatcher. Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. For example, you can create a subdomain like blog . It's a battle between SEMrush and Ahrefs. All three are advertised as all-in-one SEO tools and as a result, target similar audiences.